“The most basic way to get someone’s attention is this: Break a pattern.”
—Chip Heath and Dan Heath, authors of Made to Stick (Random House, 2007)
During my workshops I always ask my participants to create a WOW moment. First they choose a product, and after a few minutes of group work they must come up with a WOW moment for that product. It’s the time to stretch their creative side.
The truth is that a great idea for a WOW moment rarely comes at the first attempt. It really requires troves of creativity, often combined with something else: special technical arrangements, ...
