1. “Expanding the Innovation Horizon,” IBM Global CEO Study 2006 (; accessed on August 15, 2006.

2. For example, see Nambisan, S. “Designing Virtual Customer Environments for New Product Development: Toward a Theory,” Academy of Management Review (2002), 27(3), 392–413; Nambisan, S. and R. Baron. “Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management,” Journal of Interactive Marketing, (2007), 21(2), 42–62.

3. See Sawhney, M. and E. Prandelli, “Communities of Creation: Managing Distributed Innovation in Turbulent Markets,” California Management Review (2000) 24–54.

4. Sawhney, M., E. Prandelli, ...

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