References
Introduction
1. “Expanding the Innovation Horizon,” IBM Global CEO Study 2006 (http://www-1.ibm.com/services/uk/bcs/html/bcs_landing_ceostudy.html); accessed on August 15, 2006.
2. For example, see Nambisan, S. “Designing Virtual Customer Environments for New Product Development: Toward a Theory,” Academy of Management Review (2002), 27(3), 392–413; Nambisan, S. and R. Baron. “Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management,” Journal of Interactive Marketing, (2007), 21(2), 42–62.
3. See Sawhney, M. and E. Prandelli, “Communities of Creation: Managing Distributed Innovation in Turbulent Markets,” California Management Review (2000) 24–54.
4. Sawhney, M., E. Prandelli, ...
Get Create Competitive Advantage with Innovation (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
