Chapter 3. The Four Models of Network-Centric Innovation

When you last saw a movie or a documentary on your TV, did you wonder how it was made? Probably not—because we assume that all movies are produced in more or less the same way. Here is the typical production process: A film production studio like Miramax Films acquires the rights to a movie script and decides to produce the movie. Then the studio looks for a director for the movie as well as the lead cast members. After these key people are lined up, other cast members are selected. In parallel, the studio signs up other specialists, including people who do the lighting, catering, select locations, and so on. When the production starts, these specialist service providers are called upon ...

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