Chapter 5. Don’t Defend & Extend

What is the first step to becoming a Phoenix Principle company? How does a business stop Defend & Extend Management and start planning for future market needs?

Recognize the Problem

Isaac Asimov was a famous biochemist, college professor, Vice President of Mensa, scientific author, and science-fiction novelist. In the 1990s he said, “It is change, continuing change, inevitable change that is the dominant factor in our society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

Perhaps the better phrase came from Wayne Gretzky, professional hockey player, “I skate to where the puck will be.”

If Defend & Extend Management existed to ...

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