Chapter 6. Attack Competitors’ Lock-in

How can I quickly take advantage of The Phoenix Principle? What can I do to leverage my knowledge about Defend & Extend for rapid improvement?

It’s Easier to See Problems in Others’ Success Formulas Than in Your Own

We need to understand our Success Formulas and Lock-ins—but that is hard to do. Self-analysis, even when aided by an outsider, is incredibly difficult. Lock-in removes options and focuses thinking into limited viewpoints while creating assumptions about the world built into the given Success Formula.

Lock-in configures decision-making processes so that many factors are taken for granted. We speed decision making by using assumptions we no longer review. Assumptions allow managers to quickly solve ...

Get Create Marketplace Disruption: How to Stay Ahead of the Competition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.