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Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung

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Chapter 6. Attack Competitors’ Lock-in

How can I quickly take advantage of The Phoenix Principle? What can I do to leverage my knowledge about Defend & Extend for rapid improvement?

It’s Easier to See Problems in Others’ Success Formulas Than in Your Own

We need to understand our Success Formulas and Lock-ins—but that is hard to do. Self-analysis, even when aided by an outsider, is incredibly difficult. Lock-in removes options and focuses thinking into limited viewpoints while creating assumptions about the world built into the given Success Formula.

Lock-in configures decision-making processes so that many factors are taken for granted. We speed decision making by using assumptions we no longer review. Assumptions allow managers to quickly solve ...

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