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Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung

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Chapter 8. Develop New Success Formulas via White Space

How do I evolve my Success Formula? How do I design and implement new solutions? How do I return to the Rapids?

White Space Is Where Success Formulas Evolve or Are Created Anew

The last chapter provided a visual image of Disruptions by remarking, “You can’t change cars on a moving train.” “You can’t change cars without two sets of tracks” helps put a visual to the role of White Space. Organizations beyond the Rapids have Locked-in Success Formulas. Locked-in organizations are stuck on their tracks, unable to create new Success Formulas. Another set of tracks is needed to do this kind of work. That second set of tracks is White Space.

White Space provides a location for new thinking, testing, ...

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