Create Marketplace Disruption: How to Stay Ahead of the Competition

Chapter 9. Maintain The Phoenix Principle for Long-Term Success

Once I evolve my Success Formula, what’s next? How do I keep from falling into the Defend & Extend rut again? How do the best long-term performing organizations keep their Success Formulas “evergreen”?

Practice Makes Perfect

Too often strategy initiatives are considered events, something reviewed once a year. Change is addressed even less often. It’s easy to think of Disruptions and establishing White Space as events and then return to Defend & Extend Management. That approach would be simple—and extremely short-sighted, depriving the organization of becoming a long-term above-average performer. All Success Formulas hit the Flats, so all need to be evolved. The Phoenix Principle ...