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Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung

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Praise for Create Marketplace Disruption

 

“How do you participate in market disruptions which threaten your current leadership status? In this book, Adam Hartung shows how critical it is to break free from the ‘Defend and Extend’ thinking that blocks adaptation to the new markets and set forth on an ‘Attack and Explore’ agenda to engage directly with the new market dynamics. This is just the kind of thinking needed to deal with the creative destruction that underlies global capitalism today.”

 
 --Geoffrey Moore, Author, Dealing with Darwin: How Great Companies Innovate in Every Phase of Their Evolution, Managing Director TCG Advisors, San Bruno, CA
 

“Adam Hartung presents a fresh perspective and compelling case that demands business leaders harness ...

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