May 2010
Intermediate to advanced
200 pages
3h 31m
English
Content preview from Create Stunning HTML Email That Just Works
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Chapter 3Design for the Inbox
Designing an email requires the same HTML and CSS skills you already possess, but requires that you apply them to a different medium and new design context. In this chapter we’ll explore the ways in which an email differs from a website, and how that should affect our design.
We’ll also look at the design elements that make up a successful HTML email, and uncover the unique constraints of email client software.
Does email really need designing?
Every major email client, from Outlook to Gmail to Apple Mail, is set up by default to send in HTML format, and comes with a bunch of tools and options to format HTML. So if the tools to create and format HTML email are so simple and widely accessible, why would you even want ...
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