CHAPTER 2DETERMINE THE FUTURE THAT HAS ALREADY HAPPENED
The future surrounds us. It’s embodied in the work, ideas, and insights of countless people and organizations worldwide. It can contain the seeds of considerable wealth and knowledge. In this chapter, we will go deeper into the idea of finding the future based on available information from individuals, groups, and organizations. As outlined in Chapter 1, Peter Drucker believed that a major task in building the future is to determine “the future that has already happened.” This is broadly speaking the anticipation of the effects of events or trends that have already taken place that will unfold over a period of time. But identifying these events and trends can be tricky. While he believed ...
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