Chapter 3. Writing and Creating a Conversation

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Chapters 1 and 2 focused on “the easy stuff.” As much as it can confound and frustrate, technology is actually pretty easy to grasp. There are always those who can help you with that part if you feel lost. Writing, however, is completely up to you. It’s your voice, your words, and your story. I can’t tell your story for you, but I can tell you what I’ve learned about writing and writing for the Web.

What is great, and potentially scary, is that your blog is your own platform to say and write what you want. It’s your soapbox in the vast online world. Blogs started off as personal journals, but when ...

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