Chapter 4. Building Community

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Even from the beginning, blogs weren’t something that existed alone on the Net. They connected to each other. You found other bloggers like you found early websites back in the day: following links and trusting in a little bit of luck. Although finding great blogs isn’t difficult now, getting your blog found is another matter. When there are only a half dozen people on the dance floor, it’s pretty easy to find people. Add a few dozen more and you have a challenge on your hands. Blogs are no different.

It used to be there weren’t many blogs on any given topic, so getting found was pretty easy. Today you can’t be the ...

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