Introduction: It’s All about Storytelling

Welcome to my book, pull up a chair, get a drink, and let me tell you some stories. Now, before you put this book down, shaking your head, let me explain what I mean. Blogging is about storytelling. Regardless of the technology, the topic, the style, or any of that, it’s about telling a great story. Blogging is about having a platform to express yourself. It’s a place to let your expertise and passion show through. I’ve written this book to help you do just that.

Over the past four years, I’ve taught hundreds of people how to blog. I’ve led blogging 101 classes in person and online. I’ve guest lectured on the future of blogging and taught continuing education courses on multimedia and creating their ...

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