Competitive Analysis
COMPETITORS CAN BE companies within the industry producing similar products or services, such as motorcycles within the motorcycle industry. Or they could be companies in rival industries producing products or services that fall into another industry category but that solve the same consumer problem. For example, if the problem that’s being solved is finding a low-cost alternative to owning and driving a car, then owning and riding a motorcycle or taking public transportation would both be competitive solutions. The readers of your business plan will want to know who the direct and potential competitors of your business venture ...
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