Marketing Plan
YOU’VE EXAMINED THE business environment. You’ve studied the competition. You know your target market. You’ve discovered the opportunity. You have a product or service to sell. How do you bring your product and your market together? How can you encourage customers to buy from you? Typically, the most effective way is to develop, act on, and monitor a marketing plan.
Using your marketing plan as a road map
Your marketing plan serves as a kind of road map describing how you intend to sell your product or service—that is, how you will motivate the customer to buy. Developing and including a well-thought-out marketing plan in your ...
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