PART II: STOCK RESEARCH CHECKLIST
Another main task for investors involves researching the prospective company thoroughly, examining all the aspects of the business, and then deciding what to do with the stock: Buy it, put it on hold for monitoring, or outright reject it.
There are more than 5,000 stocks in the United States alone; if you consider the stocks around the whole world, the numbers are staggering. Investors cannot research each and every stock extensively. Even professional investors cannot do that. Investors need to have a circle of competence and select the companies in those industries. Circle competence is important for many reasons, which will be explained in a later chapter. You should reject companies that are out of your circle of competence. As an investor, you will not be in a position to analyze each and every company in the United States and all around the world. But, you can try to learn each industry slowly and expand your circle of competence.
After the initial interest in the company, investors need to spend a lot of time and energy to research the company and find out if the company is qualified for investment. There are multiple ways an investor needs to analyze the quantitative and qualitative factors of a business. Those factors are included in the checklist that follows in Chapter 5. I suggest you never buy any stock without doing research on every item included in this checklist.
This checklist is formulated from the combined knowledge of teachings ...