Chapter 3. Recognizing Achievements Great and Small

Another major software player decided to “dangle” incentive money in front of its developers. . . . The dictated delivery date came and went and no product had been delivered. . . . Senior management withdrew the incentive and threatened jobs since developers were employed to deliver even without the need for extra compensation. Some of the software engineers (the good ones) left the company, morale was horrible, and by the time a product was delivered, the company’s market share had eroded. What a terrible lesson to learn.

—Ken Whitaker, Managing Software Maniacs

When I first became the supervisor of the Kodak software group in which I had worked for several years, I initiated a simple (and ...

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