Market Growth Projects
Market growth projects are those that are generally focused on creating new markets or finding new uses for current products. The iPhone, for example, provided a whole new market for computers and the Internet by providing smart phones. Market growth projects may look at existing technologies and use them differently or combine them to create products to create new markets.
Housing Example—Consider a project that focuses on housing for the very poor and creating a business model that would be sustainable and built on capitalistic principles. The idea stems from the belief that housing is a fundamental economic endeavor and can be the impetus for real economic growth. That is, housing ...
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