CHAPTER 4

Importance of the Mission and Vision Statements

It is important for a consultant to keep the client’s mission and vision in mind when developing a strategy for a client to achieve an objective. This is true whether the objective is to develop a market, increase sales, or develop operational efficiencies. If the mission and vision are not considered, it is quite possible that the approach to reaching the client’s objective would be detrimental to the long-term success of the client’s organization.

Mission

Organizations exist to fill some need. This need can help a consultant understand how the organization views its mission. For Coca Cola, their universe is all of the people in the world and one unifying theme is that all people seek ...

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