Communicating Recommendations

Communicating recommendations is a critical step in having a successful consulting project. A poor communication strategy for delivering recommendations can result in a project that is never implemented and limit the consultant’s ability to generate additional projects from the client.

As with a project proposal, it is important to consider the audience. The gate keepers, the influencers, and the decision makers must see the value in implementing the consultant’s recommendations. If the value doesn’t have sufficient appeal to everyone affected, the recommendations may be just another report filed away and not used. Additionally, a presentation that is too lengthy will risk losing the interest of the attendees. ...

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