December 2008
Beginner
608 pages
19h 45m
English
Content preview from Creating a Web Site: The Missing Manual, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 11. Attracting Visitors
Over the past 10 chapters, you’ve polished your Web designing mettle and learned how to build a variety of sleek pages. Now it’s time to shift to an entirely different role and become a Web site promoter.
The best Web site in the world won’t do you much good if it’s sitting out there all by its lonesome self. For your site to flourish, you need to find the best way to attract visitors—and keep them flocking back for more. In this chapter, you’ll learn some valuable tricks for promoting your site. You’ll also see how search engines work, how to make sure they regularly index your site, and how to work your way up the rankings of search results. Lastly, you’ll learn to gauge the success of your site with visitor tracking, and you’ll use a powerful free service called Google Analytics to learn some of your visitors’ deepest secrets (like where they live, what browsers they use, and which of your Web pages they find absolutely unbearable). Before you know it, you’ll be more popular than chocolate ice cream.
Your Web Site Promotion Plan
Before you plunge into the world of Web site promotion, you need a plan. So grab a pencil and plenty of paper, and get ready to jot down your ideas for global Web site domination (fiendish cackling is optional).
Although all Webmasters have their own tactics, it’s generally agreed that the best way to market a Web site is to follow these steps:
Build a truly great Web site.
If you start promoting your site before there’s anything ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.