May 2011
Beginner
584 pages
17h 42m
English
Content preview from Creating a Website: The Missing Manual, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Making Your Site Search-Engine Friendly
A “search-engine friendly” website is one that search engines understand. As explained in the box below, a search engine needs to be able to pull some essential information from your web pages. Then it analyzes those details and decides how useful your site is to millions of web searchers every minute.
Modern search engines handle this task quickly and quietly, without revealing how much effort it really is. But behind the scenes, search engines use a lot of messy logic and number-crunching to analyze raw website data. If you can simplify the engines’ work and make the content, quality, and relevance of your site stand out, you just might be rewarded with higher placement in search results.