Table of Contents
Preface
Section 1: Getting Started with CRM Analytics
Chapter 1: What Is CRM Analytics and Where Can You Use it?
The importance of data analytics
What is CRMA and what is it used for?
What is CRMA?
What is CRMA used for?
Which analytics tool should you use for which business use case?
How can you excel at data analytics with CRMA?
Summary
Questions
Chapter 2: Developing Your First OOTB Analytics App in CRMA
Technical requirements
Getting hands-on with your own CRMA environment
Setting up your dev org
Finding your way around the Analytics Studio home page
What is a CRMA analytics app?
Installing and configuring a CRMA analytics app
App creation
App exploration
Customizing a CRMA analytics app
Changing the app settings to custom ...
Get Creating Actionable Insights Using CRM Analytics now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
