February 2008
Beginner
272 pages
6h 22m
English
Real estate is all about change. Change, as we’ve seen in previous chapters, creates opportunity. I’ve argued that even though change can upset your applecart, you have to be prepared to embrace it and move forward.
But real estate is also all about continuity. This is clearly important on the individual level. Most of the characters in this book achieved their successes (on various scales, in very different niches) by developing a particular kind of expertise and then applying it relentlessly, paying attention to every salient detail, year after year. Continuity is also a key concept when you go up one “power of magnification” and look at real estate careers in general. Throughout this book, I’ve argued ...