Outreach and marketing
Abstract:
Marketing an information literacy program can prove challenging. Various and continual efforts must be made to promote the program. By raising awareness of the benefi ts of instruction, program offerings can be increased, and the value of the program can become apparent outside the walls of the library.
Key words
Key words
outreach
marketing
promotion
Outreach and marketing
Defining your product
The literature on the outreach and marketing of library resources and services in general is excellent. Libraries have had success in marketing individual library workshops, information literacy credit-bearing classes and one-shots, all very visible components of curriculum and a library’s service model. More ...
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