Which way you ought to go depends on where you want to get to …
—Lewis Carroll, Alice in Wonderland
In the previous chapters, we talked about the static Web and the emergence of a new type of web called Web 2.0 or the dynamic Web. This would eventually turn out to be a major paradigm shift, but what were the implications of this transition from static to Web 2.0? In this chapter, we explore the impact of that transition and particularly how it would come to influence the world of blogging. The dynamic Web had far-reaching consequences for what it meant to be an Internet company, and how ...
