Chapter 5. A Comprehensive Approach to User-Centered, Integrated New Product Development
Companies need to structure and navigate the Fuzzy Front End of the new product development process. In this chapter, a four-phase integrated process is introduced, which begins with opportunity identification and ends with the realization of a well-developed product concept. At the end of this process, a product will be ready for "go/no-go" program approval and intellectual property protection. By effectively structuring the early stages of the process and embracing more qualitative approaches, downstream activities become more efficient and less error-prone. This leads to a greater chance of success in the marketplace.
Clarifying the Fuzzy Front End of ...
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