October 2001
Intermediate to advanced
336 pages
9h 45m
English
book
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
by Jonathan M. Cagan, Craig M. Vogel
Content preview from Creating Breakthrough Products: Innovation from Product Planning to Program Approval
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Foreword
Bruce Nussbaum, Editorial Page Editor and Design Editor, BusinessWeek
Design has come to play a critical role in our economic lives. For many decades Corporate America neglected design, treating style as superficial, fashion as transitory. Design was felt to be last-minute gloss to be applied after the real product development was done. No longer. Design is fast becoming a key corporate asset, essential to establishing and extending brands, transforming new technologies into usable products, and bridging company identities and customer loyalties. CEOs and managers are scrambling to learn how to use it to maximize their sales and profits. Most believe that design is a business tool, a way of gaining advantage in the marketplace for products ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.