O'Reilly logo

Creating Data Stories with Tableau Public by Matt Floyd, Ashley Ohmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Visualization – Tips and Types

A journalist or blogger who uses Tableau Public must convert data to visualizations so that readers can quickly understand large quantities of data that have been distilled down to a single graphic. The role of an author is data abstraction, the conversion of real-life data into visual cues (primitives, as some people who work in the field of data science call them), such as colors, shapes, lengths, and positions. The role of your reader is to do the reverse, consume data primitives and convert them back into real-life things, events, and phenomenon. If you have done a poor job choosing the elements of your data visualization, your readers will have a difficult time relating your visualization to the real ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required