Creating eCourses For Dummies

Chapter 13

Marketing your eCourse to the Masses

IN THIS CHAPTER

Promoting yourself and your product

Treating your learners as customers

Offering certifications and badges

Reaching audiences via multiple languages

As a teacher or facilitator of knowledge, marketing your course to increase enrollment and sales is often not on the to-do list. You built the course and designed it to show off insight only you can offer. It will sell itself, right? Unfortunately, probably not.

Before selling work that you may have created for a company or institution, check to see whether the contract you signed states that the creator maintains ownership of the materials created. Many materials used in a classroom are considered work for hire and are owned by the employer. Copyright law in the United States will allow the teacher/author to own the rights to the original work if it was created outside the scope of their employment.

Once you know your rights to intellectual property (IP), you can move forward with marketing your course, and essentially, yourself.

First, there is an abundance of free content ...