Book description
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this.
Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote
mutual understanding.
Table of contents
- Cover
- Half Title Page
- Title Page
- Copyright Page
- Contents
- Introduction
- Chapter 1 The Sales and Marketing Interface
- Chapter 2 Crises in Working Relationships between Sales and Marketing
- Chapter 3 Alignment and Effective Working Relationships in Lead Generation
- Chapter 4 How Should Sales and Marketing Communicate?
- Chapter 5 The Role of Sales and Marketing in Customer Relationships
- Chapter 6 Managing the Sales and Marketing Interface
- Chapter 7 Optimizing the Sales and Marketing Interface
- References
- Index
Product information
- Title: Creating Effective Sales and Marketing Relationships
- Author(s):
- Release date: January 2015
- Publisher(s): Business Expert Press
- ISBN: 9781606498590
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