Baiting the player to finish the game.
are techniques to make the player want to keep on going and make it through the game.
Trends come and go. And it's a good thing, or we'd all look like we stepped out of The Brady Bunch.
One current trend in games, at least in some genres, is to make games shorter. The game that takes 50 hours to complete is, in some circles, giving way to games that take 25 hours to complete—and sometimes games that are even shorter.
This trend is occurring to combat the fact that more than a few game players never make it to the end of a game. This occurs for several reasons:
They get bored with the game, feeling that if they progress ...