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Creating Emotion in Games: The Craft and Art of Emotioneering™ by David Freeman

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Chapter 2.28. Emotioneering Techniques Category #28: Cross-Demographic Techniques

What teens and adults have in common: Hopefully, your game.

This chapter

focuses on techniques to make games appeal to both kids (or young teens) and adults.

At one of the game conventions I attended, a talk on how to make a hit game really caught my attention.

The speaker was the president of one of the most successful game development studios in the world, specializing in platformers. His company had just released a high-budget platformer whose sales, while significant, hadn't measured up to the very high expectations that had been set for it.

The company head's postmortem was that his game needed more violence. He pointed out that Grand Theft Auto III, which had debuted ...

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