Creating Engaged Employees: It's Worth the Investment

Preface

William J. Rothwell and Woocheol Kim

Employee engagement has become a cause célèbre. For some—such as managers who are not willing to devote any time or effort to it—it is indeed a controversial topic. But others see a worldwide economic crisis brewing, and employee engagement may be the answer to one of our generation’s greatest workforce needs. After all, according to Gallup’s well-known annual survey (Gallup Q12), many workers feel overworked and underappreciated. Improving employee engagement is one way to fight that trend.

Based on my work experience, many of us have had professional experiences with employee engagement. When I was ...