CHAPTER 2
Constants and Considerations
As with most things in life and programming, there are certain aspects of creating Flash advertising that remain unchanged as you move from project to project. While planning and working on an ad campaign or microsite, you should consider how these constants will affect your workflow. For example, you will always have to follow specs for your ads and you will always have to meet your deadlines (or come up with an explanation for your client as to why their microsite won’t be launching at the same time as the product). A couple of other considerations are quality control and version control—both of which are very important but sometimes overlooked.
| ALERT | If you aren’t using any kind of version control, ... |
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