July 2012
Intermediate to advanced
256 pages
5h 27m
English
Content preview from Creating Flash AdvertisingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 6
File Optimization
Whether you’re building banner ads or microsites, it’s always good practice to do your best to keep your file sizes as low as you can while still achieving your design and animation goals. While microsites are going to be bigger than banners, you don’t want them to be too big, because you may risk the loss of potential viewers. Those potential viewers are, in turn, potential customers for your client. Banners need to be kept down in file size for a different reason: specs. When you go over the file size allowed in the banner’s specs, your banner will most likely get rejected by the site(s) on which it is running.
Enter file optimization. Optimizing your Flash files can consist of anything from changing the compression ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.