July 2012
Intermediate to advanced
256 pages
5h 27m
English
Content preview from Creating Flash AdvertisingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 7
Third-party Rich-media Technologies
Third-party rich-media technologies are a powerful tool when it comes to advertising. As I mentioned previously, these technologies are available through companies who specialize in opening new, more captivating channels for advertisers to utilize. Without these technologies in place, Flash banners would most likely be limited to the regular old standard ads and constrained to 20–30k in file size. However, since they are available and ready to be used, we can create banners that are capable of everything from playing video to expanding out to a larger size to working like tiny websites (mini-microsites, if you will). All of these options offered by rich-media companies afford us the room to give ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.