CHAPTER 8
Trafficking and Tracking Your Ads
Trafficking your ads is when you actually load them into an ad server system or on the hosting site. This is the step in the process when your work is actually made “live” on the Internet. This is very obviously an important step in the life of a project, because without it, no one would ever see the ads and no one would ever make it to the site that is being promoted within those ads (at least not by way of the ads themselves).
Once the banners are live, you will be able to track aspects like impressions, interactions, and clicks (I’ll explain these later in this chapter), as well as determine the cost of these metrics. You can then use the gathered information to optimize the campaign. Before any ...
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