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Creating Flash Advertising by Jason Fincanon

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Introduction

Advertising online has come to have a not-so-favorable reputation with Internet users. Combine that reputation with the often uninformed opinion that Flash is for creating exceptionally annoying banners or website intros that are bloated in file size and you’ve got a recipe for disaster. On the other hand, when done correctly, Flash can be (and is) used to create some of the most eye-catching, awe-inspiring, mind-blowing, award-winning work on the Web.

A major contributor to the unfortunate misconception of this combination is the fact that there is work out there that fits directly within its own reputation. However, with a little forethought and planning, those same ads could be very quickly redesigned with the outcome of much ...

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