Chapter 4

A Methodology

No lie, just know I chose my own fate I drove past the fork in the road and went straight.


Is Jay Z an integrative thinker? The rapper, producer, and entrepreneur certainly falls into the highly successful leader category, having sold 100 million records, earned more than twenty Grammy awards, and amassed a personal net worth in excess of $600 million. But we have to admit, neither of us had much considered his approach to decision making—not, that is, until one of our MBA students sent us an excerpt from Jay Z’s memoir, Decoded. Our student, Adam, was convinced the rapper was just like the integrative thinkers we’d talked about in class.

His evidence? In the book, Jay Z explores and explains his lyrics, including ...

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