Acknowledgments

  • The leadership team and staff (past and present) in British Council’s East and West Africa Regions. It was an inspiration to work with them. We hope we have done justice to their dedication, creativity, and passion.
  • The team members who kindly agreed to be interviewed for the book.
  • Wendy Mitchell and RDSi, the qualitative market research company in London, who conducted the field interviews.
  • Andy Phillips and Peter Masaaba who did so much of the research with staff that made the breakthrough in Lagos possible.
  • Ben Parker who brought his special clarity and big energy on the journey with us from Nairobi to Dar es Salaam (with several other stops on the way).
  • Barry Curnow and the Brainstrust participants at CASS Business School ...

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