Creating Soul in Business

How would you recognize an organizational soul if you saw one? After searching for 20 years, I finally found a corporate soul at Lotus Development Corporation in Cambridge, Massachusetts. Lotus was the developer of the initial spreadsheet tool 1-2-3 for the personal computer. It sold a million copies the first day it was on the market, and launched Lotus as a high tech powerhouse. By 1990, Lotus had sales of $1B and 4,000 employees. Its headquarters was built alongside the Charles River in Cambridge.

Jim Manzi, a McKinsey consultant to Lotus who was later hired to head up marketing for the company, eventually became president and CEO. Manzi hired Russ Campanello as his VP of Human Resources, a bright, thoughtful, ...

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