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Creating Powerful Radio by Valerie Geller

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CHAPTER 7

Creating Powerful Radio

Talk Shows

“A picture is nothing but a bridge between the soul of the artist and that of the spectator.”

— Eugene Delacroix

“Talkradio – Because all great minds don’t think alike.”

— T-shirt slogan

Talk radio in America evolved from full-service personality music radio. Here is how it happened: At first, a few music hosts began taking calls on-air between records, particularly on AM stations with strong personalities. Soon, there were fewer records and more listener phone calls. When it drew the listeners and advertisers, a few stations allowed the talk to stay, either in selected dayparts or, in rare cases, around the clock.

Talk Radio, When Talk Radio Wasn’t Cool

When I entered the talk radio arena years ago, ...

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