CHAPTER 7
Creating Powerful Radio
Talk Shows
“A picture is nothing but a bridge between the soul of the artist and that of the spectator.”
— Eugene Delacroix
“Talkradio – Because all great minds don’t think alike.”
— T-shirt slogan
Talk radio in America evolved from full-service personality music radio. Here is how it happened: At first, a few music hosts began taking calls on-air between records, particularly on AM stations with strong personalities. Soon, there were fewer records and more listener phone calls. When it drew the listeners and advertisers, a few stations allowed the talk to stay, either in selected dayparts or, in rare cases, around the clock.
Talk Radio, When Talk Radio Wasn’t Cool
When I entered the talk radio arena years ago, ...
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