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Creating Powerful Radio by Valerie Geller

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CHAPTER 8

Creating Powerful Radio

Integrating News and Talk

Art—A means of communication by which mind reaches mind

across great gaps of space and time.”

—Francis Hoyland

“Share, and share alike.”

—R. Edwards’s “Damon and Pithias,” 1556

Research tells us that most audiences for news-talk radio perceive both the news and the talk elements as equally important. In America, due to tight budgets and restrictive formats, many full-time news-talk radio newsrooms consist of only two to four people, sometimes fewer, and not all of them are full time. It is not the ideal situation. Image is not reality. Of course, it would be better to have a bigger news staff. But if you have a couple of dedicated, talented news reporters and anchors, you can make it ...

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