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Creating Powerful Radio by Valerie Geller

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CHAPTER 9

Creating Powerful Radio

Interviews

“Men are born with two ears, but with just a single tongue, in order that they should hear twice as much as they say.”

— Charles Caleb Colton

Interviews are a necessary part of the information-gathering process for both news and talk. A powerful interview can rivet the audience to their radios; a boring one can make them disappear.

Remember, your guests—whether rock stars, artists, politicians, experts, specialists in their fields, or just “common” men or women with stories to tell—may be nervous when they show up at your radio station. You go on the air every day and it seems routine to open the microphone and talk to thousands of people. However, this experience can be terrifying to “civilians,” ...

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