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Creating Powerful Radio by Valerie Geller

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CHAPTER 10

Creating Powerful Radio

Show Prep

“Creating is never given to us all by itself. It goes hand in hand with the gift of observation. A true creator may be recognized by his ability to find about him, to the commonest and humblest thing, items worthy of note.”

— Igor Stravinsky

“All truly wise thoughts have been thought already thousands of times; but to make them truly ours, we must think them over again honestly, until they take root in our personal experience.”

— Goethe

Why Is Prep Crucial?

A general would never go into battle without a plan. A surgeon would never go into the operating room without a preliminary work-up. Yet it is surprising how many air personalities show up for work and just wait to see what happens. Some days ...

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