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Creating Powerful Radio by Valerie Geller

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CHAPTER 17

Creating Powerful Radio

News Anchoring

“Stories are as essential as the air we breathe and the water we drink. They captivate our imaginations, enchant our minds and empower our spirit.”

—Matthew Kelly

“May you live in interesting times.”

—Chinese saying

If you anchor or present the news, whether you or someone else on your staff did the actual writing, it’s you that the audience connects to. Yours is the name the public knows and yours is the voice they hear. If the job is well done, listeners stick around, ratings result, and management applauds. If you do not communicate powerfully, listeners leave.

Zen Rules of News Anchoring

KOA and KTLK Denver managing news editor Jerry Bell could paper the walls of a mansion with the awards ...

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