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Creating Powerful Radio by Valerie Geller

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CHAPTER 19

Creating Powerful Radio

Integrating Radio and TV News

“The business of every art is to bring something into existence.”

—Aristotle

Every TV news director I work with says the same thing: “Our best people come from radio.” That’s because radio people know how to communicate, tell stories, and spontaneously improvise.

Smart broadcasters use TV for what it does best, presenting pictures to show events as they happen. Radio is great training if you want to make the move to television. Many broadcasters have found they enjoy doing both, and a lot of TV people look back wistfully, remembering their days in radio as their happiest, when they did their best work.

Radio broadcasters are often curious about working with pictures and would like ...

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