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Creating Powerful Radio by Valerie Geller

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CHAPTER 22

Creating Powerful Radio

Airchecking

“No one can make you feel inferior without your consent.”

—Eleanor Roosevelt

The Aircheck Session

Talent Is Hungry for Feedback

“Management rarely fails to let me know when I screw up, do something wrong, or make a mistake, but then they can’t seem to tell me what to do to get it right.” This is a typical complaint I hear all the time from on air talent throughout the world. Surprisingly, hosts often hire me at their own expense to conduct aircheck sessions with them, craving direction that their program directors cannot or do not have time to give.

Airchecking is more than just a show critique. One-on-one coaching, or airchecking, is a specific, focused way of working. It is not the only tool that ...

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