Chapter 1. Know Your Battlefield, Devise Your Strategy

Long gone are the days when a couple of spreadsheets and simple charts were enough to analyze data and make discoveries. With a tidal wave of information coming from data warehouses, transactional databases, application logs, mobile devices, and social networks, companies urgently need better ways to process, organize, and consume the data in order to create tangible value.

However, how do you build dashboards that are not only robust but also engaging and easy to use? Chances are that you have already acquired an analytical tool to do so, and since you are reading this book, you have made a wise choice in selecting QlikView. However, a great tool does not guarantee your success in this endeavor. ...

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